Tag archives: facebook

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Customer Analytics, Segmentation and Churn study from Facebook data

In this blog, we will see how we can perform in-depth customer analytics using publicly available inputs from the customers on company Facebook pages.  For this showcase, we will focus on the media sector and more precisely on the RTL group  (leading TV & Radio on the French speaking side of Belgium).  We analyzed the behavior of people acting on the Facebook pages of the RTL group and aggregated all available information to perform per-user analytics and predictions.  We are reusing the techniques detailed in previously published blog posts on Facebook Mining and Sentiment Analysis.  The techniques described in this post can be very useful for all major B2C companies involved in the media, telecoms, retails sectors. ...

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Scrapping social data from Facebook

Nowadays, social networks can be considered as a main source of data.  This is particularly true for business to customer companies which must take into account customer feedback on their products.  In this blog, we will show how to retrieve information from Facebook using the Facebook Graph API... ...